Selling your home involves much more than just placing a "For Sale" sign in your yard and attending the Closing. This is why Sellers have hired real estate agents to handle the details for them for the last 200 years. I enjoy helping you prepare, market, and sell your home. I do my best every day to help my clients succeed. I offer multiple listing options that enable you to choose the most economical way to sell your home. You can even participate in the selling process if you so desire.

In about one hour, I can determine the strategic price range for your home, I will point out things you should do to make your home more appealing to Buyers, and I will devise our most effective plan of action. Here are some things I will do to assist you in selling your home:

• Go over the selling process with you, without the technical jargon.
• Perform a comparative market analysis.
• Determine the list and target prices.
• Market your property.
• Keep communication with you open.
• Present the purchase agreement.

What Price Should You Ask for Your Home?  

I know that you want to ask the highest price possible. That's why I research the current real estate market to see what the highest reasonable price should be. Here are a few hints on setting the right price:

• Often your home's value depends on recent selling prices of comparable homes in your area. After reviewing the selling prices for such homes, the price for your home is adjusted according to current market trends.
• Buyers often look in the price range determined by their monthly ability and down payment.
• Buyers can be very knowledgeable in their price range and purchase by comparison. Unreasonable asking prices are an immediate turn-off.
• Inviting a potential Buyer to make an offer shows that you are willing to bargain. But if your asking price is outrageous, the Buyer's offer will most likely be unreasonable.
• It is necessary to offer competitive pricing, terms, and conditions for your area. This will help you sell faster and get your home's full market value.

Marketing Your Listing 

There are three factors that determine if your home is a marketable listing - price, financing, and time.

Price - If your home is priced too high, you must be willing to wait much longer for your home to sell. Either it will take that much longer to find someone to pay more than the home is worth, or the real estate market will eventually catch up to the "asking price" of the home through inflation. After deciding on a price, try the old retail trick - drop the amount down a bit. Instead of placing the listing at $140,000, consider dropping it down to $139,990.

Financing - You may not realize it, the Buyers' financing abilities can have a tremendous impact on the successful sale of your home. Try to offer very attractive financing options. Consider carrying the financing yourself at a below-market interest rate or preparing your home for government financing. This could open the door for many Buyers who otherwise could not consider your home.

Time - If time is important to you, then you must be willing to lower the price.